This material was a full-on exploration—developed from scratch in close collaboration with our materials team. The goal was to create a non-seasonal graphic with a premium aesthetic and tactile appeal. We wanted something that could transcend trends but still feel rich and intentional.

After testing a few directions, we landed on a jacquard construction, combining shiny and matte yarns to bring contrast and depth to the surface. The interplay of luster and texture gave it a dynamic, elevated look that translated beautifully across multiple franchises and product elements. It not only looked premium—it felt premium too.