The Patent Pack was born from the idea of bringing light into the darker months of the year. We wanted to create a story that felt bold, sophisticated, and slightly rebellious, using glossy surfaces to contrast the muted atmosphere of the winter season.
The concept explored the tension between elegance and edge by combining high-shine patent leather with deep, moody color palettes. The reflective finish transforms depending on the light, adding movement and depth while making each silhouette stand out. Material clashes became a key part of the narrative, balancing polished patent with softer and more matte textures to create visual richness and a premium feel. Celebrating contrast through color, texture, and finish. Designed to make a statement without compromising versatility.
Croc Pack is the first story was designed to be bold, fashion-forward, and instantly recognizable. We explored crocodile-embossed materials across multiple silhouettes, creating a statement collection that felt elevated, confident, and eye-catching. The textured finish became the defining element, bringing a luxurious and contemporary aesthetic to the range.
This project focused on developing a seasonal Color & Material direction for Black Tulip, translating the brand's identity into three distinct product stories. Working closely with the team, we defined a creative vision that balanced commercial appeal with a strong fashion perspective. Each concept was built around a unique narrative while maintaining a cohesive collection.
The Craft Pack celebrates craftsmanship through thoughtful construction and refined detailing. Decorative stitching became the key design feature, highlighting the shoe's paneling and bringing a handcrafted character to the collection.
The color palette was inspired by sun-faded coastal landscapes, blending soft pastel tones with natural textures to evoke the feeling of weathered beach houses, bleached fabrics, and long summer days. Combined with tactile materials, the result is a collection that feels relaxed, timeless, and effortlessly premium.
